Enlightink

Enlightink, an E-commerce store which sells Gratitude journals and other stationery products/items. Along with journals they are selling timebox planner as well. The purpose of these journals and planners are to make oneself productive and positive.

Challenge

To achieve daily orders via social media advertisiing.

Solution

The website is hosted on Shopify, which is the best ecommerce CMS out there. The website needed some changes to make them user-friendly. Making a Creative and advertising it on social media platforms like facebook and Instagram is the only solution to reach such kind of audience.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."